About Us

❆ The Inspiration ❆

        Ever since I was a little kid, snowboarding has been a huge part of my life. I’ve dragged my parents to the mountains almost every weekend without fail and tumbled down every trail at least a thousand times. The mountains – and snowboarding by extension – were a serene sanctuary away from the chaos and stress of everyday life.

It was an average day, and I hopped on the lift with a snowboarding stranger who was around my age. We struck up a conversation, and while we were talking I noticed how battered his board was. There was a massive crack on the tail of his board that he had patched up with duct tape, one of the straps on his bindings was completely missing, and large parts of the graphic were peeling off the topsheet. He mentioned how he had wanted to fix it, but his parents couldn’t afford a new board for him.

As we parted ways on the top of the lift, I caught myself thinking about how privileged I am to be able to afford gear for my snowboarding adventures. The two of us were not so different in age, yet our journeys to get here were so different.

I’ve partnered with my friend Jonathan to create Snowfall, where I hope I am able to make a change. I want to make snowboarding accessible to everyone, so even my friend with the broken board on the express chair can experience the thrill of a great run without fearing his board may break forever.